STORYTELLING IN XR

You may have noticed that many images on this site were generated with AI. Not only that — some of the graphics used for our virtual reality work are created using generative AI algorithms. This is one of several ways narrative techniques can merge with new technologies to create communication materials.

At the heart of our approach, Good Tales uses business storytelling techniques not only to build the narrative but also to read the audience. "Reading the audience" means knowing and positioning our audience so well that we can think, laugh, and speak as they would. This approach enables the audience to connect with our story, experiencing it as if it were their own. We use then the well-known framework of "The Hero’s Journey" to create a captivating narrative arc, which is then adapted through technology to create the final product. The choice of technology depends on the type of story, the physical space it will occupy, and, of course, the target audience.

We use immersive experience technologies, since they provide the perfect setting for effectively conveying narrative experiences. In other words, the inherent "immersive" nature serves as an ideal gateway to access the extraordinary world of the heroes. We say this with the understanding that technologies quickly age and become obsolete, while stories never die. As far as we are concerned, we adapt our content and workflows to the most cutting-edge tools available on the market.