GOOD TALES Podcast production
Audio storytelling for cultural heritage and business
About Podcasts
HOW MUCH IS IT WORTH MAKING A PODCAST TO TELL YOUR STORY? (Italian data)
Quite a lot. According to data (Ipsos 2024), approximately 12 million people have listened to podcasts in the last month (39%).
The strength of podcasts is based on 4 major assets:
• They reach targets that are difficult to reach.
• They guarantee extremely high engagement.
• They do community building thanks to a cross-section of the public.
• They offer a welcoming environment for brands, thanks to careful listening to advertising inserts.
If you want to read all the data from the Ipsos Digital Audio survey 2024 CLICK HERE
HOW DO YOU TELL A STORY WITH AUDIO?
We use narrative techniques outlined here. In short, this involves reading and positioning the audience to craft a story tailored to their preferences. Using a canonical narrative structure ensures the right build-up, climax, and suspense to captivate them. Unlike visual mediums, podcasts rely entirely on audio, which fosters an intimate and personal connection with the audience. However, maintaining their attention requires a careful balance of all the ingredients. Beyond the voice, podcasts benefit from powerful allies: most notably, the audio integration — sound design and music — which is essential for guiding the listener and enhancing the experience.
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AUDIO PRODUCTIONS
Economia a Rapporto
Client CRENOS
Production Good Tales
design, writing,
production, post-production,
distribution.
Il collasso del sistema Sardegna
Client CRENOS
Production Good Tales
design, writing,
production, post-production,
distribution.
Mi sono perso nel funnel
Client Storybizz
Production Storybizz
Good Tales handled the writing, production and post-production.
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Dalla terra alla tavola
Client Comune di Oristano
Production Good Tales
design, writing,
production, post-production,
distribution.